By Appointment
Revenue is a psychological event.
The case is closed. Open it.
EST. MMXXVI · STRATEGY FOR OPERATORS AT $20K–$100K / MO
CLIENT ENTRANCE →
The Short Version
What's In The Case
So what do you actually do?
I'm a doctorate-trained psychologist who works on businesses instead of patients. Every stalled deal, weak launch, and leaky funnel is a chain of human decisions going wrong somewhere specific — I find that exact spot and fix it. Strategy, pricing, sales conversations, team dynamics: all of it is psychology wearing a business suit.
Who is this for?
Owners and operators doing roughly $20k–$100k a month who know the next level exists but can't name what's blocking it. If you're pre-revenue, this isn't your season yet. If you're past $100k, we should still talk — The Partner tier exists for you.
What does it cost to find out?
Nothing. Every engagement starts with a free 45-minute discovery call. If I can't see real money on the table for you, I'll say so on that call and we part as friends. Paid work starts at $2,500 for a full written diagnosis — the Ledger inside has the details.
Why a psychologist and not a "growth consultant"?
Because your revenue problem is almost never an information problem — you already know plenty. It's a decision problem: your buyers', your team's, or yours. Growth consultants hand you more tactics. I remove the reason the tactics you already have aren't landing.
What's behind this lid?
The Briefing (the thesis), The Method (how engagements run), The Ledger (plain-numbers pricing), Field Notes (patterns from real engagements), and The Line (where you reach me). Go ahead — open it.
By Appointment
The Revenue Psychologist
Every dollar your business earns was first a decision inside a human mind — a customer deciding to trust you, a prospect deciding not to hesitate, a salesperson deciding to ask. I find the exact places where those decisions stall, and I remove what's stalling them.
Diagnose
Your funnel isn't leaking traffic — it's leaking trust, clarity, and momentum. I read your offer, your pricing, your copy, and your sales conversations the way a clinician reads a patient: for the precise moment hesitation wins.
Deliver
After the discovery call, you receive a written dossier: the psychological gaps in your revenue engine, ranked by dollar impact, each with the specific adjustment that closes it. No fog. A map you can act on Monday morning.
Direct Line
Retainer clients get direct access — when a deal wobbles, a hire goes sideways, or a launch stalls, you don't book a meeting three weeks out. You pick up the line, and we solve it while it's still solvable.
Most consultants see your business through a single lens — marketing, or finance, or operations — and their advice has a single blind spot the exact shape of everything else. I hold a doctorate in psychology, a bachelor's in accounting, and a bachelor's in programming, and I've built and operated businesses of my own. When I look at your company, I see the human decisions, the numbers underneath them, and the systems carrying both — at the same time.
This work is built for operators doing $20,000–$100,000 a month who know the next level exists but can't name what's blocking it. It's almost never effort. It's almost always a psychological gap: an offer that makes buyers hesitate, a price that signals the wrong thing, a sales conversation that surrenders control, a team dynamic quietly taxing every deal.
The blockage is rarely where the pain is. That's why you haven't found it.
First
Forty-five minutes, no fee, no script. You talk; I ask the questions no one else has asked about your revenue. By the end, we both know whether there's real money on the table. Most owners learn something in this call alone.
Then
I go through your funnel, your pricing, your close process, and your numbers, and produce a written dossier: every psychological leak I can find, ranked by dollar impact, each with its fix. Yours to keep — and to act on with or without me.
Ongoing
We work the dossier together, month by month: weekly working calls, review of live deals and real copy, and a direct line for the moments that can't wait. The engagement pays for itself or it ends — that's the arrangement.
Three ways to engage. Every one begins with the free discovery call — the price of admission is one honest hour.
One-Time
$2,500 ONE-TIME
The full written diagnosis of your revenue engine.
Monthly
$8,000 / MONTH
The dossier, worked — with me in your corner.
Embedded
$15,000 / MONTH
For teams — I sit closer to the machine.
Every tier begins with the free discovery call · No fee until we both see the money on the table
Composite engagements drawn from years of this work — details blended, names withheld. Direct references are shared on the discovery call.
Service Firm · Founder-Led Sales
A founder was closing one deal in ten and blaming the market. The market was fine. His proposal buried the price on page six — which told every prospect the price was something to be nervous about. We moved the number to the first conversation and rebuilt the close around certainty instead of apology.
The fix wasn't more leads. It was removing the moment the prospect was taught to hesitate.
Digital Products · Solo Operator
An operator kept discounting to close — and every discount recruited customers who valued the work less, demanded more, and churned faster. The numbers said raise prices; the psychology said the story around the price had to change first. We rebuilt the offer so the full price read as the safe choice.
Price is a message before it's a number. Hers was saying "negotiate me."
Agency · Small Team
Every decision routed through one exhausted founder — not because the team couldn't decide, but because the culture had quietly taught them that deciding was dangerous. We changed what got praised, what got questioned, and who spoke first in meetings. The bottleneck dissolved without a single new hire.
Team dynamics are a revenue line item. They're just never labeled that way.
Names and identifying details withheld · Written case references available to serious inquiries
Tell me what's stalling. I read every inquiry personally, and serious ones get a reply within one business day.
I read every word personally. If there's real money on the table, you'll hear from me within one business day.
What Happens Next
01 — I read your note and your situation, personally.
02 — If it's a fit, you get a link to book the free 45-minute discovery call.
03 — On the call we find out — plainly — whether there's money I can help you unlock.
No pitch decks. No pressure. One honest hour.